Support your Planet
Your food choices matter.
Every meal is an opportunity to do something good, for your health and for the planet.
Fish and other seafood offer one of the lowest-carbon sources of animal protein, making them an important part of a more balanced and responsible diet. By adding seafood to your weekly meals, you can help reduce the environmental impact of the global food system while still enjoying flavour, nutrition, and variety.
Doing better is easier than you think
Protein Scorecard
Your protein choices make a difference.
Not all proteins have the same impact..
According to the World Resources Institute’s Protein Scorecard, fish ranks ‘green’, meaning it has a lower environmental footprint compared to many other animal proteins.
By choosing seafood even a few times a week, you can enjoy nutritious meals while helping reduce your carbon footprint.
Cook with purpose
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Pil Pil Prawns
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Salmon Wellington
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Tilapia Pad Thai
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Trout Piccata
Create your Planet-based diet
WWF’s Planetdiet tool helps you design a weekly meal plan that supports both your health and the planet’s.
Use the Impact & Action Calculator to see how your diet affects the environment in your country.
What the experts say
Experts in nutrition, aquaculture, and food systems all point to the same conclusion: seafood is a smart choice for both people and the planet. Their perspectives highlight how seafood provides essential nutrients while offering one of the lowest environmental footprints among animal proteins, making it a simple, effective way to support personal health and a healthier future for our world.
“Through the improvement accelerator of GSI, salmon farmers are adopting advanced farming practices which support responsible food systems, and are continuing to upgrade their practices to ensure farmed salmon increasingly contributes to nutritious, climate conscious diets around the world.”
— Sophie Ryan
CEO of Global Salmon Initiative (GSI)
“Fish have a great sustainable protein story, one that will inspire people to eat more seafood not only for their health but for the health of our planet.”
— Katherine Bryar
Global Marketing Director, BioMar
“Farmed fish is a good example of a nutrient rich food with a low environmental impact. It’s an easy and delicious way for you and your family to eat for personal and planetary health.”
— Sharon Natoli
Director of Food & Nutrition Australia
Author of Food for a Better Future
Our partners
A mission unites the seafood industry: to produce a sustainable food source that considers every stage of the lifecycle, from the ingredients used in aquaculture feed, to the harvesting of well-managed fish stocks, to the production of responsibly farmed seafood.
