Support your Planet
Doing good is easier than you think
Your food choices matter. To the health of you and your family and to the health of our planet. Reducing your carbon footprint is not as hard as you might think. Learn how you can make a difference, one bite at a time.
Changing the world, one bite at a time
Protein Scorecard
What you put on your plate has a large impact on the environment
Fish is rated ‘green’ for planet friendly on the Protein Scorecard. By switching to seafood for a few of your meal choices you reduce the environmental impact of the food system on our world.
Create your own Planetdiet
WWF has created the Planetdiet to help you design a weekly meal plan that supports your health and the health of the planet. Check out the WWF Planet-Based Diets Impact & Action Calculator to see what changes you can make to your diet to help reduce the impacts on the environment in your country.
What people are saying
The healthcare community and the seafood industry both believe that the health of the planet and its people are intertwined. You and your family can enjoy a delicious meal and know that with each bite you are ensuring a healthy future for all.
“Through the improvement accelerator of GSI, salmon farmers are adopting advanced farming practices which support responsible food systems, and are continuing to upgrade their practices to ensure farmed salmon increasingly contributes to nutritious, climate conscious diets around the world”
— Sophie Ryan, CEO of Global Salmon Initiative (GSI)
“Fish have a great sustainable protein story, one that will inspire people to eat more seafood not only for their own health but for the health of our planet”
— Katherine Bryar, Global Marketing Director, BioMar
“Farmed fish is a good example of a nutrient rich food with a low environmental impact. It’s an easy and delicious way for you and your family to eat for personal and planetary health”
— Sharon Natoli, Director of Food & Nutrition Australia and Author of Food for a Better Future
Our partners
The seafood industry is driven by a mission to produce a sustainable food source that considers all lifecycle elements of the production system. From the ingredients used to make sustainable aquaculture feed to the harvesting of well managed fish stocks to the production of responsibly farmed seafood.
